History
"A family business since 1961"
Bruce Terri Catering & Drive-In has enjoyed a long, rich history in the river valley. The restaurant's founders, Bill and Peggy Shopfner, began the restaurant in 1961 after purchasing the Fort Smith restaurant, The Frostee. Originally located across from what is now Central Mall, the Shopfner's decided to relocate the restaurant to Barling after city planners decided to widen Rogers Avenue in preparation for the new mall.
Following the relocation to their current location in Barling, Bill and Peggy changed the name of their restaurant from "The Frostee" to "Bruce Terri" in honor of their children. Their daughter Terri would later marry Chuck Peacock and they both took sole responsibility of the restaurant in 1987, hence the addition of the peacock to the logo.
Chuck and Terri added catering to the restaurant's services in 1987, allowing the the restaurant to cater to thousands across Arkansas, Oklahoma, and Missouri throughout the years. Today, Bruce Terri catering is a thriving part of the family business.
The Chamber and Entertainment Fort Smith have written articles profiling Bruce Terri Catering & Drive-In. You can read their reviews of the drive-in, the food, and stories from the restaurant's past by selecting them here: